As you might know, I will be a vendor at the 2nd National Annual Heirloom Expo. I'm probably very excited, but I'm too tired to notice. I've been pushing it to get ready, and with three weeks to go, I'm happy to say, I won't be rushing around like the people I deal with in my corporate day job. About the expo;
The National Heirloom Exposition is a not-for-profit event centered around the pure food movement, heirloom vegetables, and anti-GMO activism. Our inaugural event held mid-September 2011 in Santa Rosa, California drew more than 10,000 people from around the country and beyond. With more than 70 speakers and 250 natural food vendors, the event was the largest gathering in pure food history! The Heirloom Expo has gained incredible interest among home growers, farmers, school groups and the general public–so much so that it is being called the “World’s Fair of the pure food movement”!
The three day schedule of speakers alone is worth the price of admission. There will demonstrations exhibits, and of course vendors. I'm listed as vendor under Magic Hat Media, my soon to be corporate name. I'm proud to be a part of this.
My goal is to introduce myself to the everyone I can. I am my best asset. It's what sets me apart from everyone else, and it's the same for you. Your talent in what you chose to do is an extension of who you are. No need to hide behind it, and no need to be obnoxiously pretentious about it either.
I want to grow my audience. As luck would have it, I will be at the Salone del Gusto Terra Madre by Slow Food International as press five weeks later. This presents an organic opportunity for me to entice the crowd to join at this event in Turin, Italy. Carlo Petrini, the founder of the Slow Food Movement is a speaker at the Expo, so there should be a buzz going on about this event.
I will have some books for sale, three different calendars of my photographs and some photographs. I was hoping to make some hats to sell, however they fell off the radar screen. They may still happen, but if they don't, they don't.
The big news is this, I will be launching an awareness program there. In the course of the creative process this summer, an inspiring idea presented itself. It was too good to let pass by. Not everyone wants to garden, and not everyone can. So how do they participate in raising awareness or preserving the heirloom varieties? Participating in farm markets is a great. Educating their children about the wonderful world of heirloom plants is another way. But how they help get the word out to the general public? Well, this program will be one way. That's all I'm going to say about it. I'm keeping it under my hat until the expo. It's the classic storytelling element of a cliff hanger.
Photo courtesy of the 2nd National Annual Heirloom Expo.